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Welcome to the Journey

  • October 17, 2016

So what is Seri? Seri is the Thai word for freedom. However, freedom is not a reality for many children and families in Northern Thai communities who are trapped in the cycle of poverty, lacking education, resources, and job opportunities. It’s in these areas that children are at the greatest risk of becoming victims of exploitation and human trafficking. And it’s in these areas that we at The Freedom Story have devoted our time and energy into helping for the past 8 years.

In 2013, THE FREEDOM STORY began a Sustainability Project, headed by Worn Donchai, to harness the passion and skills of local members of the community interested in learning more about sustainability. This project seeks to not only improve the environment of the local region, but also the lives of the people that the land supports. Since its origin, the Sustainability Project has provided job opportunities for hundreds of villagers who have helped maintain the 14 silkworm farms and have been trained to cultivate products like soap, shampoo, and silk.  Most recently, we’ve been able to spin and dye yarn with all natural dyes from plants on our property. It’s been incredible to witness the evolution and progress we’ve made in just three short years. But now we’re ready to take the Sustainability Project even further.

Introducing: Seri – a social enterprise that aims to prevent human exploitation through sustainable, organic products. Planning our US product launch in Spring 2017, our first line, The Indigo Series, will feature totes, handbags, wallets, blankets, soaps, and accessories. We have a lot of work to do and a lot to learn before launch day, but we have a strong team with a passion about making a positive, sustainable impact.

As we embark on this journey to build and launch Seri, we’re offering our followers and customers (you!) to “look behind the curtain” as everything unfolds. We want to be transparent about the obstacles we face, and questions we have throughout the process.  After a few short weeks, we’ve already learned so much about the complexities of working in the sustainable product space. So we’ll be sharing brief updates through this BLOG during our Seri journey and invite you to follow along.  Make sure to follow us on Instagram (@shopseri) and like us on FACEBOOK.
Sawadee!